SLS: How To Start A Company Podcast, Spotify Update

Spreaker Live Show #151 for March 28th, 2018 Show Duration: 55 minutes Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom) Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com - Please save the date for the unveiling of the first Edison Research/Triton Digital Infinite Dial Canada webinar, which will take place on Wednesday, April 4th, at 2 PM Eastern. https://register.gotowebinar.com/register/9035380127112631554 - In Las Vegas late next week at NAB Show from April 7th - 12th - Then World Wide Radio Summit in LA May 2-4 - PodSummit in Edmonton, Canada May 5th Show Today: - 5 Things To Do To Start A Company Podcast - 3 Reasons Why You Start A Podcast If You’re A Marketer - Spotify Submissions Update - We got an audio comment On the show today: - 5 Things To Do To Start A Company Podcast 1. Decide on your goals, production style (show outline) and and plan a topic schedule, but be flexible as you might start off in one direction and then move to another that works better 2. Decide on main host, then find a partner/co-host (who you like) or go solo - CongressionalDish.com or Perspectives with Ashley Berges are great examples of solo shows 3. Get a quality microphone and editing software or Spreaker Studio software is free 4. Choose your podcast hosting home, website - wordpress or just hosting show page 5. Produce short promo episode, post it then get your RSS distribution, then launch full episode on a future launch date - 3 Reasons Why You Start A Podcast If You’re A Marketer 1. Podcasts are adaptable content Podcasts can be listened to anywhere and anytime. How people consume content is changing, people are watching less TV and switching to online platforms and most people don’t have time to read articles, meaning it’s getting harder and harder to reach potential customers. Like most audio content, podcasts are quick and easy to consume, but what further sets them apart is that they don’t require undivided attention. 2. You Can Sway Your Consumers Decisions This idea is that podcasters can ‘build a bond of trust through analysis, insight, and storytelling 3. You Can Create Timeless Content Podcasts aren’t a one-time creation; once you’ve recorded them, they’ll be available from your channel, indefinitely. In that way, they have a similar shelf life to evergreen content—so long as you’re choosing topics with an intent to last.’ - Spotify Submissions Update Second submission list has been sent to Spotify New submission process is coming to Spreaker CMS over the next few weeks - https://help.spreaker.com/kb/sharing-and-distribution/distributing-your-podcast-on-spotify Meantime submissions come to me and then I add them to a spreadsheet then send to Spotify once a week. me - rob@voxnext.com or rob@spreaker.com Listener Comments: Kyle Wilcox sent us an audio comment on Spreaker Search - play clip Golden Spiral Media We love you for being a "Spotify Employee" Rob! Thanks for making that integration happen even if it is one show at a time! Spreaker/Voxnest Links: https://Voxnest.com http://blog.spreaker.com http://SpreakerLiveShow.com https://Spreaker.com Email: rob at voxnest.com Send Questions and Comments to: Twitter: http://twitter.com/spreaker using #SpreakerLive Twitter: http://twitter.com/VoxNest Twitter: http://twitter.com/robgreenlee Twitter: http://twitter.com/alexeum Tech Support: support at spreaker.com