SLS: High Value of Lower Cost Podcasts

Spreaker Live Show #165 for Sept 19th, 2018 Show Duration: 45 minutes -Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom) -Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker -We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com -You can now get the show on Google Podcasts App on Android -You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill Show Today: - High value of Lower Cost Podcast Creation - How we grow overall audience listening to podcasts globally? - How To Sell Your Product With Podcasts - Coming Events Spreaker will be Attending On the show today: High Value of Lower Cost Podcast Creation - A few large content creators have closed down original podcast creation teams - We have seen this before - usually related to costs vs revenue = audience growth? - Podcasts can be created that have high value, but for low cost. - Audience growth expectations can often times be unrealistic with high expectations of audience/revenue opens door to acceptance of high costs - Podcasting medium is growing slowly, the hype of the medium is creating expectations - Very small market for podcast series that have 5-10 people production teams - Very high ad revenue growth expectations in market - but to hit the numbers we need more inventory that advertisers want to buy into - Revenge of the Independents??? How we grow overall audience listening to podcasts globally? - All podcasters have responsibility to get out and meet potential audience in the real world - Promote Google Podcasts as much as possible as Android has Huge upside growth - Ask current audience to tell their friends/colleagues about your podcast and how to listen - Google needs to get there podcast listening platform focused - Think creatively about how to market your show to potential new listeners in your genre How To Sell Your Product With Podcasts - https://blog.spreaker.com/how-to-sell-product-with-podcasts/ - Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity. Coming Events Spreaker will be at: - NAB NYC - Oct 17-18, 2018 - Booth N264 - https://www.nabshowny.com/ - Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.ca/programming-announcement - http://Podcon.com in Seattle - Jan 19-20, 2019 - Large event Spreaker/Voxnest Links: https://Voxnest.com http://blog.spreaker.com http://SpreakerLiveShow.com https://Spreaker.com Email: rob at voxnest.com Send Questions and Comments to: Twitter: http://twitter.com/spreaker using #SpreakerLive Twitter: http://twitter.com/VoxNest Twitter: http://twitter.com/robgreenlee Twitter: http://twitter.com/alexeum Tech Support: support at spreaker.com